Privacy Policy

Effective Date: January 1, 2026
Last Updated: January 1, 2026

1. Introduction

Welcome to Aethena Homecare. We are a licensed in-home care agency serving families across New Jersey. Your privacy is extremely important to us, and we are committed to protecting the personal information you share with us when using our website, submitting inquiries, or engaging with our services.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and what rights you have regarding your personal data when you visit https://aethena-homecare.com/ (the “Website”) or interact with Aethena Homecare in any way.

Please read this policy carefully. By using our Website or submitting your information through any form on our Website, you agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our Website.

2. Who We Are?

Business Name: Aethena Homecare
Business Address: 530 Lakehurst Road, Toms River New Jersey 08755
Phone: (732) 504 6400
Email: info@aethena-homecare.com
Website: https://aethena-homecare.com/

Aethena Homecare is the data controller responsible for the personal information collected through this Website.

3. Information We Collect

We collect two types of information: information you provide to us directly, and information collected automatically when you visit our Website.

3.1 Information You Provide to Us

When you fill out a contact form, request a free consultation, submit a question, or otherwise communicate with us through our Website, we may collect the following:

Full name
Phone number
Email address
Your relationship to the person needing care (e.g., adult child, spouse)
Type of care needed (e.g., personal care, companion care, dementia care)
Preferred care start date or urgency
Any additional information you voluntarily share in the message or comments field, which may include details about a loved one’s health condition, care preferences, or personal circumstances
How you heard about Aethena Homecare

We use this information solely to respond to your inquiry, provide the consultation or assessment you requested, and deliver our home care services.

3.2 Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, analytics tools, and standard web server logs. This may include:

IP address
Browser type and version
Device type (desktop, mobile, tablet)
Operating system
Pages visited and time spent on each page
Referring URL (the page or link that directed you to our Website)
Date and time of your visit
Geographic location (city/region level, not precise location)

This information is collected in aggregate and is used to understand how visitors use our Website so we can improve its content, performance, and user experience.

4. How We Use Your Information

Aethena Homecare uses the information we collect for the following purposes:

To respond to your inquiries — When you submit a contact form or request a consultation, we use your information to follow up with you by phone or email.
To schedule and conduct free in-home assessments — We use your contact and care need details to arrange and prepare for your assessment.
To provide home care services — If you become a client, your information is used to deliver, manage, and coordinate your care plan.
To communicate with you — We may contact you with updates about your inquiry, care plan, scheduling changes, or other relevant service information.
To improve our Website and services — Aggregated, anonymized usage data helps us understand how visitors interact with our Website so we can enhance the experience.
To comply with legal obligations — We may use or retain your information as required by applicable New Jersey or federal law, including healthcare-related regulations.
To protect our business and users — We may use information to detect fraud, prevent abuse, and ensure the safety of our clients, staff, and Website users.

We do not use your information for automated decision-making or profiling.

5. How We Share Your Information

Aethena Homecare takes your privacy seriously. We do not sell, rent, or trade your personal information to any third party — ever.

We may share your information only in the following limited circumstances:

5.1 Service Providers

We may share your information with trusted third-party vendors who assist us in operating our Website or delivering our services. These may include:

Website hosting providers
Email and communication platforms
Customer relationship management (CRM) software
Form submission and lead management tools
Analytics providers (such as Google Analytics)

All third-party service providers are required to handle your information confidentially and are prohibited from using it for any purpose other than providing services to Aethena Homecare.

5.2 Legal Requirements

We may disclose your personal information if required to do so by law, court order, or government authority, or if we believe in good faith that such disclosure is necessary to:

Comply with a legal obligation
Protect the rights or safety of Aethena Homecare, our staff, clients, or the public
Investigate or prevent fraud or illegal activity

5.3 Business Transfers

In the event that Aethena Homecare is involved in a merger, acquisition, or sale of business assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website if such a transfer occurs and your data is subject to a different privacy policy.

5.4 With Your Consent

We may share your information with other parties if you have given us explicit consent to do so.

6. Health-Related Information

As a home care agency, the information you share with us during consultations or assessments may include sensitive health-related details about you or your loved one. We treat this information with the highest level of care and confidentiality.

While Aethena Homecare provides non-medical in-home care services and is not a covered entity under HIPAA (Health Insurance Portability and Accountability Act) in all circumstances, we voluntarily adopt HIPAA-aligned data handling practices as a standard of care. Any health-related information you share with us is:

Used only to deliver the care services you have requested
Shared only with caregivers and care coordinators directly involved in your loved one’s care
Never sold or shared with third parties for marketing or advertising purposes

7. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data.

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use them.

7.2 Types of Cookies We Use

Essential Cookies — Required for the Website to function properly. These cannot be disabled.
Analytics Cookies — Used to collect anonymous information about how visitors use our Website (e.g., Google Analytics). This helps us improve our content and performance.
Marketing Cookies — If we run advertising campaigns (e.g., Google Ads, Facebook Ads), these cookies may be used to track the effectiveness of those campaigns. They do not store personally identifiable information.

7.3 Managing Cookies

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our Website. Most browsers allow you to:

View and delete existing cookies
Block cookies from specific websites
Block all third-party cookies
Block all cookies entirely

For more information on managing cookies, visit www.allaboutcookies.org.

8. Third Party Links

Our Website may contain links to third-party websites, including social media platforms (Facebook, Instagram, LinkedIn) and external resources. This Privacy Policy applies only to https://aethena-homecare.com/ and does not govern the privacy practices of any third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit. Aethena Homecare is not responsible for the content, privacy practices, or data handling of any external sites.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. Specifically:

Inquiry and lead data — Retained for up to 24 months from the date of your last contact with us, unless you request deletion sooner.
Active client data — Retained for the duration of the care relationship and for a minimum of 7 years thereafter, in compliance with applicable New Jersey healthcare and business record retention requirements.
Website analytics data — Retained in aggregate, anonymized form in accordance with our analytics provider’s data retention settings.

When data is no longer needed, we securely delete or anonymize it.

10. Data Security

Aethena Homecare implements reasonable and appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

Secure (HTTPS) encrypted data transmission on our Website
Password-protected and access-controlled internal systems
Limited access to personal data on a need-to-know basis
Regular review of our data collection and storage practices

While we take every reasonable precaution to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your data to the best of our ability and will notify you promptly in the event of a confirmed data breach affecting your personal information.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

Right to Access — You have the right to request a copy of the personal information we hold about you.
Right to Correction — You have the right to request that we correct any inaccurate or incomplete information we hold about you.
Right to Deletion — You have the right to request that we delete your personal information, subject to certain legal obligations that may require us to retain it.
Right to Withdraw Consent — If you have provided consent for us to process your information, you may withdraw that consent at any time.
Right to Restrict Processing — In certain circumstances, you may have the right to request that we limit how we use your information.
Right to Object — You may object to our processing of your personal information for marketing purposes at any time.

To exercise any of these rights, please contact us using the details in Section 14 of this policy. We will respond to all valid requests within 30 days.

12. Children’s Privacy

Our Website and services are intended for adults — specifically families and individuals making care decisions for adult seniors. We do not knowingly collect personal information from anyone under the age of 18.

If you believe that a minor has provided us with personal information without parental consent, please contact us immediately at info@aethena-homecare.com and we will promptly delete the information from our records.

13. Marketing Communications

If you provide your contact information through our Website, a care advisor from Aethena Homecare may follow up with you by phone or email regarding your inquiry. This follow-up communication is service-related, not marketing.

We do not send unsolicited marketing emails. If at any point you receive any communication from us and wish to opt out of future contact, you may:

Reply to any email with the word “Unsubscribe”
Call us at (732) 504 6400 and request to be removed from our contact list
Email us at info@aethena-homecare.com with your opt-out request

Please allow up to 10 business days for your request to be processed.

14. Changes To This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for any other reason. When we make changes, we will:

Update the “Last Updated” date at the top of this page
Post the revised policy on our Website

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website after any changes to this policy constitutes your acceptance of the updated terms.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way Aethena Homecare handles your personal information, please contact us using any of the following methods:

Aethena Homecare Attn: Privacy Officer : 530 Lakehurst Road, Toms River New Jersey 08755

Phone: (732) 504 6400

Email: info@aethena-homecare.com

Website: https://aethena-homecare.com/

Office Hours: Monday – Friday, 8:00 AM – 6:00 PM EST

Emergency Line: Available 24/7

We are committed to resolving any privacy-related concerns promptly and transparently.

This Privacy Policy was last reviewed and updated on January 1, 2025. Aethena Homecare reserves the right to amend this policy at any time. All amendments will be posted to this page.